In this section, we will explore a variety of resources available on the Internet that showcase successful practices and examples of how you can transform your hobbies and DIY projects into sustainable, small-scale businesses. Before we move on to watching videos and exploring other resources, let’s discuss the topic of sustainability and how to incorporate it into your business model.
How do you incorporate sustainability into your business model?
As we have already discussed into previous Modules, “Sustainability” is a broad concept that encompasses different environmental, social, and economic aspects. In the context of your small-scale business, we can focus on two main sustainability features – operating in a way that minimises your environmental impact and delivering your services/products to support your local community.
Here are a few ideas for you to integrate sustainability into your business model, regardless of the size or nature of your venture:
- Choose eco-friendly and locally sourced materials whenever possible. This reduces your carbon footprint and supports local businesses.
- Reduce packaging, reuse materials, and recycle whenever possible. Consider offering refillable containers or using recycled packaging materials.
- Implement energy-efficient practices, such as using LED lighting and energy-saving appliances. Conserve water by using efficient irrigation systems or collecting rainwater.
- Partner with local organisations, donate to charities or volunteer your time. This strengthens your connection to the community and builds goodwill for your business.
- Share information about your sustainable practices with your customers. This can raise awareness and encourage them to make more eco-conscious choices.
Follow these tips and principles and you can tag your business as a sustainable and “future-proof” venture.
! Thinking point ! How can you incorporate sustainability into your own DIY business? What specific actions can you take to minimise your environmental impact and support your community?
In the next section, there is a collection of resources (i.e. videos, useful links and testimonials) that could enhance your knowledge and experience, provide you with practical examples, inspiring stories, or simply with an idea or advice. These resources were collected by the partners of the Seniors4Change project from their experience in working with seniors on various topics.
Practical Tips and Resources on Seniors and DIY/Entrepreneurship:
- Understand Your Costs – Calculate all the costs involved in making your product, including materials, labor, and overheads.
- The Ultimate Guide to Pricing – A comprehensive guide to pricing your products or services.
- Develop a Marketing Plan – Essential steps to developing a successful marketing plan.
- Working with Online Platforms – Learn about working with online platforms like Etsy.
Videos:
- DIY Toolkit: Business Model Canvas – Explore the business model canvas and how to apply it to your DIY projects.
- 75 Handmade Business Ideas You Can Start At Home – Get inspired by 75 DIY craft and handmade business ideas.
- TED Talk: How Did I Become an Entrepreneur at 66? – Learn from the experience of an entrepreneur who started their business at age 66.
- Documentaries on Seniors and Entrepreneurship – Watch documentaries highlighting seniors who have become successful entrepreneurs.
Collection of Other Useful Resources:
- The New Etsy Seller Handbook: How to Turn Your Handmade Hobby Into an Exciting Etsy Business – Learn how to start a business on Etsy.
- Inspiring Senior Entrepreneurs Success Stories – Read about successful senior entrepreneurs.
- The Senior+ Platform: A Valuable Resource for New Senior Entrepreneurs – A resource hub for senior entrepreneurs.
- Senior Entrepreneurship: A Background Paper for the OECD – An in-depth analysis of senior entrepreneurship.